Digital marketing is a specialized area of marketing that uses digital technologies to increase visibility and exposure of online businesses. It can also be described as a way to increase sales using technological devices including computers, phones and tablets. Have your business been running on an all time low in terms of sales? Are you looking for the best way in increase brand awareness? Do you want as many people as possible to find your product or service? This is exactly what digital marketing does for you. Digital marketing involves a wide range of techniques to achieve business related goals including
- Search engine optimization (SEO)
- Search engine marketing (SEM) and Paid Advertising
- Content marketing
- Influencer marketing
- Content automation
- Social media marketing
- E-mail direct marketing (newsletters)
- Display advertising
- E-books, optical disks and games, mobile apps
- SMS and MMS marketing
- Callback and on-hold mobile ring tones
Of all these mentioned above, the most important is search engine. All internet enthusiasts uses search engine to find a particular product, service or source for information – it is a fact. This is because it is fastest means to finding exactly what you are looking for. Regardless of how professionally designed your website or web page is, it serves no great purpose if people can’t find it. Despite the fact that there are other ways through which you can drive traffic to your website, featuring on the top spot in search engines is the most effective and reliable traffic source you will get. Researches shows that by 2019, mobile advertising will represent 72% of all US digital ad spending. And as a result, optimizing your website to be mobile friendly and for search engine is a necessity. There are basically two types of SEO – on page SEO and off page SEO. On site SEO are those things that needs to be implemented in the code and contents including title tags, URL, meta tags, heading tags, keyword density and much more. On the other hand, off page SEO are those things you can do that doesn’t directly involve the use of your website including social media, link building, blogger outreach, amongst others.
Digital marketing and SEO company offers the most reliable SEO techniques to increase exposure or sales. SEO is a sustained effort and it is something that shouldn’t not be forgotten after implementation. The rating formulas used in search engines are updated frequently and as such requires constant monitoring to adapt to any changes. This will help your business stay competitive. However, you shouldn’t expect to see a positive result immediately because some changes take weeks and even months before yielding any results.
What you need to know about
Most businesses, both large and small, are doing SEO. The business environment is highly competitive and for this reason most business are looking for the best ways to get ahead of the competition. The most effective option available is digital marketing. However, there are some facts that you need to know about digital marketing. The amount spent on digital marketing continues to rise, often at the expense of online advertising spend. However, digital marketers should look for new ways in ensuring they provide highly tailored contents, rather than generalized contents, to prospective users. Due to recent studies, it is seen that the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) combine. Due to the increase in the number of online users, digital marketing budget is expected to increase by double digit percentage in 2016. The internet has over taken the TV to become the largest medium for advertising. The budget for digital and social media marketing is project to increase by 12% to 15% on average this year. The budget for social media marketing is predicted to grow from 10% in 2015 to 14% in 2016, while there will be a decrease on offline advertising budget by 2%. And as time goes by, the use of offline advertising technique will become obsolete.
Another great fact about digital marketing is that most small businesses will find it difficult to measure the results of digital investments. Most small businesses don’t track the improvements and some digital marketers say they don’t know the best digital tactic with the largest revenue impact. All this will bring about a major problem when it comes to measurement.
A significant number of online users don’t like online ads. In order to block these ads, millions of online users have installed ad blocking software. About 34% to 63% of online users install software that block ads on their devices. The average click-through rate of online display ads is 0.6%, and over half of internet users do not click on these ads because of credibility and trust issues
Do I really need SEO?
Ever since the invention of SEO, businesses have been competing to stay on top position on search engines. If you are thinking organic listing, then the best solution is SEO. One of the great features of SEO is that it doesn’t have anything whatsoever to do with paid listing. Your website can rank high on SERPs (search engine result pages) using effective SEO techniques. SEO, on the other hand, is a bit more complex than paid search and as such requires a lot of patience. SEO requires long term effort, and implementation is expected to be professionally done. Before implementing SEO, a professional SEO company will figure out how the various algorithm work before using the one that perfectly suits the needs of the websites. SEO is very important because it helps increase exposure and helps rank the website high on leading search engines such as Google, Yahoo, and Bing. Over 50% of online users mostly click on organic listings in search engines.
SEO is a continuous process. However, most businesses relent on their effort as soon as they attain top spot in search engine. It is important to know top search engines such as Google constantly update their database and ranking algorithms which brings about a change in search result. Constant monitoring and keyword modification is essential if you want to keep your website on top spot. Despite the fact that Google is the most popular search engine, it is not advisable to neglect other search engines completely. Search engines such as Bing and Yahoo can also drive a significant amount of traffic to your website.
If your website already has some problems, then no amount of professionally done SEO can provide the desired result. Before implementing SEO, it is advisable to address the problematic areas your website has and make sure it is adequately resolved. An effective SEO technique can be developed only after a well detailed website evaluation, research and planning. This is one of the reasons why you should leave everything about SEO in the coffers of a professional digital marketing company. They have all it takes to provide the most effective SEO strategy to meet your objectives. If you are still using outdated, yellow page type advertising as your sole marketing technique, then you probably need to go in search of other available options. Gone are the days when you design websites crammed with keywords and you expect to see someone requesting for your product or service. The internet business is presently going through an evolutionary process which has brought about the use of several digital marketing technique to increase sales including SEO and social media marketing.
The bottom line is that the recent changes in technology have brought about a significant change in the way people interact, communicate and buy things. It is easy to find all the information you seek using the internet anywhere in the world. So, regardless of your location you can reach millions of potential customers only when you take your business online. With search engine optimization, your business will be easily located which in turn increases sales, exposure, revenue and customer base. So, look for a professional digital marketing company today and enhance your customer base. Ignore this information and miss out on the chance to increase your customer base. Quality content combined with ethical SEO strategies are all you need to attain that top ranking position in search engines. The need to update your website on a regular basis and ensuring its mobile friendly can never be over emphasized. If you are still thinking about utilizing digital marketing, you need not hesitate further. Choose a reliable digital marketing company and start enjoying the many benefits.