Marketing involves selling your products and services to increase awareness and earn more revenue. Digital marketing, on the other hand, involves the use of the electronic digital media to promote your products or brands in order to reach out to target consumers. This is quite an effective way to promote your brands. It is unique in the sense that it is different from the conventional style of marketing which includes the use of direct mail, flyers, or printed adverts. It involves the use of the internet and other digital aspects such as mobile, radio and TV to advertise your products or brand. Digital marketing company has all it takes to take your business to the next level
What are the advantages of digital marketing?
Monitor and analyze
One of the benefits of using digital marketing is the ability to monitor and analyze market trends. With electronic digital media, you can easily monitor your progress as a brand, and analyze reviews to assists online business owners to know the areas that require improvement. This will also give a business owner an insight on the consumer demands in order to devise means of satisfying potential consumer’s need.
Personal and greater engagement
Digital marketing creates an enabling platform for business owners to interact and communicate with their clients. This will facilitate a good owner-clients relationship, thereby enabling business owners to respond and attend promptly to the demands of the clients.
The use of electronic digital media enables you to reach out to millions of potential clients across the world. This will enable you to extend your services to people beyond the shores of your country. Search Engine Optimization (SEO) increases your business exposure, which then results in a long term Return On Investment (ROI).
Unlike the traditional marketing methods such as flyers and printed adverts, which will cost you more, digital marketing allows you cut costs. It cost nothing to use the basics of social media to send mails, when it comes to promoting your brand or products.
With digital marketing, brands can limit the number of people who have access to their content. Brand control allow you choose specific location or people who can see your content
Digital marketing increases confidentiality. Clients are at liberty to visit any website deemed fit and can also decide to read about products or services they feel they will need.
Business owners are advised to leverage on the immense benefits offered by digital marketing. It is a less expensive method of marketing and it enhances the rate at which your business or products is exposed. Not only that, it also bridges the communication gap between business owners and clients.
Sticky SEO Facts All Marketers Should Know
The adventure of digital marketing has helped both small and big businesses to expand their reach and increase sales while cutting costs to the barest minimum. Digital marketing involves the use of various internet marketing solutions to help achieve the aforementioned.
If you decide to invest in digital marketing, there are lots of companies available to accede with your business demands in a bid to promote your business to attract more consumers and increase sales. Digital marketing company can help you develop a website for your business.
A website is a necessity if you intend maximizing the profits of your business and increasing exposure. Having a functional website will help improve your online presence, for instance, if your business is all about the sales of products, then having an e-commerce site will help boost your sales.
Of course, it’s always important to support creativity with tangible information. Here are six SEO facts worth knowing
1) 75% of SEO is off-page and 25% is on-page
There are two major elements that are important for improving your SEO: attracting links and making your content relevant to provide long lasting solution to clients needs. These elements are otherwise known as off-page (on someone else’s site) and on-page (on your site).
It is very important to make your contents relevant. This can be done by including words that you want to rank for in major areas of your page. You have to create content that majority of people are searching for. This is because search engines view these links as “votes” which in turn increases your awareness of search engine for those looking for the solution you’ve already provided them
2) 91% of US Internet users search every month
Based on the above statistics, it can be deduced that a large majority of people resort to the internet for their needs, which means if you want to increase your website traffic, you will have to optimize your site to reach out to more internet users
3) Page titles are very important
Once you have relevant content, the next thing to consider is your page title. Your page title must be straightforward and self explanatory. The page title is located at the top of your browser on your tab. This displays on search engine when someone search for specific product or service you offer. Asides creating a catchy page title, it is imperative to add keywords in the H1 text, alter tags and paragraph text on the page.
4) Persuasive meta descriptions under 155 characters increase click through rates
The meta description is the short note that is found underneath a link on search engines such as Google and Yahoo. This short note gives internet user an insight of what to expect once they click on the link. And for this reason, it is advisable to use a persuasive meta description. This will increase clicks depending on the interest of internet users. Always use an eye catching meta description on each page. It is also important to note that your meta description should be as short as possible because there is a 155 character maximum before Google cuts it off with ellipses.
5) The top 5 results get 75% of the clicks
The top 5 results that show up in search engines get 75.7% of the clicks. Therefore, it is essential to create effective contents that will center around what most internet users are looking for.
The Future of Digital Marketing
It is possible to make your website rank high among search engine. This can be achieved through the website optimization, creating quality contents and by sharing your content via social media. Every year, digital marketing evolves around many other sectors. The only constant thing is the consumers and their dependence on the internet for their day-to-day activities.
Consumers Use the Internet Daily To:
- Become more knowledgeable about a particular field.
- Connect with friends and loved ones.
- Stay informed and fully entertained.
- Research products and buy services.
Digital marketing is evolving at a fast pace with different innovations springing up by the day. Live streaming video has made it easy to interact with consumers, regardless of their location, in real time. It is easier to provide your clients with all the information they require with just a click of the button. Showing consumers a day in the life of your business, live video blogs, and up to the minute information can now be done with the click of a button. Though some business owners might not like the idea of creating videos due to a variety of reasons which include cost, and being overly wary of their physical appearance. But you must understand that live streaming is fast gaining prominence as a means of reaching out to consumers. It is a digital marketing technique that you can leverage on to expand your business especially for small business owners. If you are a digital marketer and you keep getting negative response from your clients, then it’s time to be creative and embrace the use of live streaming with an aim to convince. This will enable your clients feel closer to you and it will also broaden their knowledge horizon.