The internet business is constantly evolving around search engine optimization (SEO). The same techniques that are proven and tested to be highly effective are rapidly dolling out of favor for more advanced SEO technique. In order to prevent online users for exploiting the algorithm, Google, the world’s most popular search engine, is constantly modify its techniques. While it is a great idea to prevent spamming, business owners need to learn and adapt quickly to the ever changing SEO models. A lot of people out there think that SEO marketing is all about getting links but it is just one of the many aspects of search engine marketing. It is the most effective way to increase your company’s exposure online. Hiring a professional digital marketing company with the right tools and technique can help your site achieve its full potential. Here are some relevant SEO tips to help your online business stay relevant.
Return on investment
Selecting rich and appropriate keywords that push your website to the top of search engine result pages (SERPs) is just perfect, but a jump in page ranking doesn’t guarantee the fact that you are increasing revenue. There are lots of tools out there that allows you track the steps taken by customers and determine which search queries that works perfect to increase your financial success. With these tools, you will know the effectiveness of your keywords. Effective keyword analysis will help you reach out directly to those people who are willing and ready to patronize you.
Gone are the days when a large majority access the internet from a computer. Nowadays, almost everyone has a Smartphone and about 90% of Smartphone users surf the internet using this device. Google, recognized as the most popular search engine in the world, gets over 100 billion searches a month worldwide. Nowadays, non-mobile friendly websites are being penalized by Google. These websites go down a few pages in search engine regardless of the SEO technique implemented. Websites that are not mobile friendly often load much slower on these devices and this negatively affects SEO. It is very important to use a content that supports all type of mobile devices and make sure that you don’t have anything that reduces the speed of your site.
Employing broad keywords
Over the past few years, the mid-long and long-tail keywords have once served as a standard, but Hummingbird algorithm by Google is ranked highly when compared to previously used algorithms. Utilizing mid-long and long tail keywords limit your chances of employing broad keywords. If you decide to go broad, the new Google algorithm will perfectly understand the content of your website and as such drive more traffic to your website which in turn increases sales – the ultimate goal of every business.
Which is better expressed links or implied links
Expressed links are those clickable links that direct online users to your website, while implied links are where your site are mentioned but there’s no clickable link that can direct online users to your website. With these links, it will increase your online presence and popularity. It is most times considered as positive gossip. This shows how often people mention about you and this will increase your level of importance. While most websites pay more attention to expressed link, now is the time to focus on implied links, because it is mostly used by Google to measure the credibility of your site and the desire of people to mention your product or service.
Marketing website content
Regardless of how effective your SEO technique might be, it will be rendered useless without thorough content marketing. Your website’s content needs to be update regularly and the content quality will always take precedence over the quantity of it. Keyword rich content is ideal but stuffing of keyword will make the content lose credibility. Some of the effective ways to market your content include exchanging guest blog posts with other sites, creating high quality content and a long index of FAQs. All these are great content marketing techniques to achieving full potential.
Build your brand and gain web traffic using SEO
Gone are the days when you achieve top spot in search engine just by chasing after links and only focusing on ranking for specific keywords. Nowadays, there are new methods and techniques when it comes to using Search Engine Marketing. The competition for rich keywords that can increase the ranking of your website in search engine is considerably high. One of the digital marketing techniques mostly used by websites to help build your brand and gain web traffic is through social media channels. These sites including Facebook, Twitter, and YouTube will help increase your brand’s exposure to millions of people worldwide. Search engine marketing helps your website rank high for the most popular keywords. One of the reasons why most businesses are using search engine optimization is to increase web traffic. Even before SEO marketing, you should be receiving a considerable amount of traffic to your website on a daily basis.
SEO Facts Everyone Must Know
For small business owners looking to start working online, perfecting SEO skills is one of the first things you need to know. This will increase your chance of making more money and communicating with other potential clients from different parts of the world. Here are some basic facts to give you a brief idea about hoe SEO work.
Content is king
Most people place much importance on keywords than content, which in turn results into keyword stuffing. They focus so much on keywords to the extent that it reduces the quality of their content. Keywords play a major role in driving the desired traffic to your site, but if not properly used reduces the quality of your content. A low quality content will not only drive visitors away but also reduces your website’s exposure. Incorporating related keyword appropriately increases the value of your content.
Upon visiting a particular website, you can tell if keywords are forced into their webpage content. This is because the contents will look disorganized, and its natural flow will be affected. Drawing traffic to a website where no one will take it serious is an absolute waste of time. It is therefore very important to do a thorough keyword research related to your website. This will help increase traffic and enhance the effectiveness of search engine optimization. Choosing keywords that are related to your website will help you create high quality content without anything feeling forced and increase its natural reading flow.
It goes beyond the features on your website
If you are looking to increase traffic to your website, then you shouldn’t place all your efforts onto on-site SEO. Other areas that can help drive traffic to your website is off site SEO. This include a variety of strategies to create back links that can easily direct people to your website from other sites.
Google+ is the highest correlated social factor for SEO ranking
Since social networking sites have become a major means of communication around the world, search engines have began to factor social network into the results obtainable. This is referred to as “social search”. Social search allows content that are socially connected to you to gain relevance. The social connection could refer to an individual you are connected to either through Facebook, Twitter, or any other top social network. This implies that it is important to connect to people who are prominent on the words and topics you want to rank for. If they share, like or most importantly +1 your content on Google+, it will increase the chances of your content being displayed for other internet users. You need to write a list of the keywords for which you intend to rank highly. Then you ask yourself this important question; are the contents shared on social media and blog related to your keyword? Choose few rich and most desirable keywords and find ways to make content under those keywords more shareable and easy to find by internet users.